Samuli Nieminen

Samuli Nieminen currently serves as the Head of Seamless Customer Experience at Meliá Hotels International, focusing on enhancing cross-brand customer journeys through digitalization and personalization. In addition, Samuli is a trainer at Schôolers, specializing in Customer Experience and Online Reputation in the hospitality sector. Prior experience includes a role as Chief Brand Officer at Roxa Hospitality, where Samuli led brand development and customer experience strategies. Samuli's extensive tenure at Meliá Hotels International began in 1999, holding various positions that contributed to improving customer satisfaction and loyalty across multiple brands. Responsibilities have included overseeing operational standards and managing guest experience programs in various capacities.