Samuli Nieminen currently serves as the Head of Seamless Customer Experience at Meliá Hotels International, focusing on enhancing cross-brand customer journeys through digitalization and personalization. In addition, Samuli is a trainer at Schôolers, specializing in Customer Experience and Online Reputation in the hospitality sector. Prior experience includes a role as Chief Brand Officer at Roxa Hospitality, where Samuli led brand development and customer experience strategies. Samuli's extensive tenure at Meliá Hotels International began in 1999, holding various positions that contributed to improving customer satisfaction and loyalty across multiple brands. Responsibilities have included overseeing operational standards and managing guest experience programs in various capacities.
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Melia Hotels International SA
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Melia Hotels International SA, formerly Sol Melia SA, is a Spain-based company primarily engaged in the hospitality sector. The Company focuses on the management and exploitation of hotel chains. Its activities are divided into three business segments: Hotels, Real Estate and Club Melia. The Hotels division administrates hotels under management and franchise agreements, operates own or leased hotels, as well as offers other entertainment activities, such as casino games and organized tours. The Real Estate division includes real estate development and operations. The Club Melia division operates vacation club complexes. The Company's brand names portfolio comprises Gran Melia, Paradisus, Melia, Innside by Melia, Tryp by Wyndham and Sol Hotels, among others. The Company operates through numerous subsidiaries in Europe, the Americas, Africa and Asia.