Charles Petit has over 15 years of experience in the wines and spirits sector and is currently the Commercial Director at Melifera, a French artisanal gin brand. In this role, they lead the commercial strategy and manage portfolio expansion across various distribution channels, focusing on innovation and market-centric approaches. Previously, Petit held positions such as Commercial Director at ÔDEVIE - CREATIVE SPIRITS and Regional Animator at Lixir, demonstrating expertise in trade marketing, key account management, and product creation. They hold a Master's degree with a specialization in Marketing and Negotiation from Excelia Group La Rochelle, as well as a WSET Level 2 certification in Wines and Spirits.
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