Antoine Vercken

Antoine Vercken is the head of sales at Trusk. Antoine was previously the CEO and founder of Tatacaisse, a carpooling platform for short-distance trips (0 to 30 km) that allowed users to save money by traveling together to their workplace or campus.

Skills

• Development of the website and mobile application in continuous relation with the 3 WEB and Mobile developers - Setting up and improving the user journey / Definition of the commercial offer / Data analysis with Analytics and Hotjar

• Management of a team of 8 people consisting of 5 Business developers and 3 Community Managers

• Development of partnerships with private and public companies in the Rouen agglomeration

• Definition and implementation of the commercial and financial strategy / 3 pivots performed

• Communication plan for Tatacaisse defined with the Marketing team

Achievements

• Development of 40 community and service partnerships. Community partnerships aimed to develop the number of Tatacaisse users (Universities and Higher Education institutions communicated about the availability of a carpooling service to their students). Service partnerships aimed to offer rewards to the most active users (tickets to football matches, menus offered at restaurants, etc.)

• Constitution of a community of 2,000 users in Rouen representing 5% of the market during the 8 months of activity

• Recruitment and management of a team of 8 complementary people

Antoine Vercken's educational career began with a track in sales at Join Lion. Antoine then progressed to a Programme Grande Ecole in Entrepreneuriat / études entrepreneuriales at NEOMA Business School. Next, they completed a Licence 1&2 - Master 1 in Economie at Université Panthéon Assas (Paris II). Finally, they obtained a Licence 3 in Economie from the University of Gothenburg.

Antoine Vercken reports to Thomas Effantin, Co-Founder & CEO. Some of their coworkers include Thibault Destremau - Chief Product Officer, Sebastien Tronel - Co-Founder, and Nils Binazet - Head of Sales Switzerland.