Carlos Sierra Martinez

Carlos Sierra Martinez is an experienced sales professional with a long tenure at Melitta Group, serving as the Director Nacional de Ventas Cofresco Ibérica since July 2013. In this role, Carlos oversees a sales team of 18 individuals, focusing on strategy development, account management, and national projects. Previously, Carlos held various leadership positions within the company, including Field Sales Manager and Regional Director, where responsibilities included managing sales forces, implementing commercial policies, and negotiating client conditions. Carlos's career also includes experience at BIO KILL and a family business in the wholesale drugstore sector. Academically, Carlos has pursued extensive training in business and negotiation techniques, earning multiple degrees and completing programs at institutions such as ESIC Business & Marketing School and IVAFE.