Marketing and Brand Management

About

The Marketing and Brand Management team at Melitta Group is responsible for enhancing the company's diverse portfolio of brands by developing and executing strategic marketing initiatives. This team leverages insights and trends to drive consumer engagement across both B2C and B2B markets, managing everything from product launches to digital marketing campaigns. By fostering brand equity and optimizing marketing performance, they aim to create memorable experiences for customers while ensuring the growth and sustainability of iconic brands like Melitta® and Toppits®.