Chad Smith

Field Marketing Manager

Chad Smith is an accomplished marketing professional with extensive experience in field marketing and product marketing across various industries. Currently serving as a Field Marketing Manager at Meltwater since October 2025, Chad previously held significant roles at YOOBIC, where achievements included a 42% participation rate in a customer award campaign and a 118% increase in attendance at NRF Big Idea sessions. At Pendo.io, Chad focused on enterprise customer research and product demo training enhancements. During a tenure at IBM, key contributions included leading go-to-market strategies for IT Infrastructure products and implementing successful Win/Loss programs. Chad's early career included diverse marketing and communications roles at UNC Hussman School of Journalism and Media, The Daily Tar Heel, and internships at IBM and NRECA. Chad holds a Bachelor's degree in Advertising from The University of North Carolina at Chapel Hill and has pursued studies in Brand Management and Journalism.

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