Katherine McInnes

Katherine McInnes is an accomplished marketing professional with extensive experience in digital marketing and demand generation across various roles. As the Head of Digital Marketing EMEA and Head of Marketing Africa at Meltwater since May 2022, Katherine leads an international team, overseeing the planning and execution of demand generation strategies and brand awareness campaigns. Prior roles include Demand Generation Marketing Manager at Kurtosys Systems, where Katherine focused on customer retention and pipeline generating campaigns, and Digital Marketing Specialist at Grapevine Interactive, developing omnichannel marketing strategies. Katherine's career began with positions at League Digital and MPULL, where expertise in digital campaign management and strategy was cultivated. Katherine holds a Bachelor of Business Administration in Business Management and Communications from the University of South Africa.