Amanda Cheng

Amanda Cheng is an accomplished marketing professional with extensive experience in digital strategy development and product management within the beauty and consumer goods sectors. Currently serving as Marketing Manager at Memebox Corporation since April 2018, Amanda leads a five-person team responsible for overseeing product management and innovation in the Taiwan market, focusing on successful new product launches. Previous roles include Senior Digital & Online Manager at Memebox, TW Digital Marketing Lead at Kimberly Clark, and Digital Manager at 美商怡佳股份有限公司, where Amanda consistently demonstrated expertise in digital marketing, CRM, and the effective measurement of ROI and KPIs. Amanda holds a Master of Science in Advanced Marketing Management from Lancaster University and a Bachelor's degree in Business Administration and Management from Fu Jen Catholic University.