Roland Gregory

Rolanda Gregory enters her fifth season with the Memphis Grizzlies as Vice President of Marketing Her team is responsible for advertising, brand & creative, digital marketing, youth basketball, social media strategy, email marketing, marketing technology, and marketing analytics. The Marketing team supports the Memphis Grizzlies, Memphis Hustle, FedExForum, Grind City Media and Grizz Gaming brands.

Previously, she led the eCommerce & Digital Marketing Systems team at SeaWorld Parks & Entertainment in Orlando, FL. At SeaWorld, she was responsible for partnering with each of the parks to build and implement eCommerce strategies that focused on increasing online ticket and reservation sales, Pass Member loyalty renewals, and merchandise purchases.

Prior to joining SeaWorld, Rolanda was Director, Client Services & Project Management for MangoMOBILE, an Omnicom Group company. At MangoMOBILE, she implemented numerous mobile marketing initiatives, such as app development, mobile games, SMS/MMS messaging, RFID, and IVR campaigns. Her clients included Nickelodeon, AT&T, McDonald’s, CW TV, and Discover Financial. While working there, her team was awarded a Silver Cannes award for a joint project with CW TV for its Gossip Girl show.

Rolanda holds an MBA from Troy University, and a Master of Science in Project Management from the University of Texas. Her undergraduate studies were at the University of Houston, where she earned a Bachelor of Arts degree in English.