MENACOM Group
Ivana Knežević is a seasoned professional in digital strategy and marketing, currently serving as the Digital, Strategy and Innovation Director at MENACOM Group since May 2023. In this role, Ivana is responsible for developing and implementing digital technologies across various agencies, including VMLY&R, Wunderman, and Asda, while analyzing data to enhance strategies and liaising with startups and technology partners. Prior to this position, Ivana held the role of Head of Digital and Social Media Strategy at VMLY&R from October 2021 to May 2023 and led marketing efforts at Arty from September 2020 to November 2021. Ivana also has extensive experience in social media leadership, having worked as Head of Social Media at both Agency Drive and McCann Worldgroup, as well as at Degordian, where Ivana rose from Social Media Manager to Head of Social Media. Ivana holds a Bachelor's degree in International Relations and Affairs from the Faculty of Political Sciences, University of Belgrade, earned between 2013 and 2018.
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MENACOM Group
Founded in 1995, MENACOM Group Jordan is a leading provider of comprehensive marketing and brand communications, both in Jordan and throughout the MENA region. Our operations include a dynamic portfolio of fully fledged, wholly integrated agencies, all of which allow us to continue to shape and define what it means to provide world-class, 360-degree communications services. We derive our strength from the collective passion, drive, and expertise of more than 170 dedicated employees, spread across our diverse agencies and support departments. With the wide-reaching knowledge and insights of our staff, MENACOM Jordan consistently delivers unparalleled, intelligence-driven solutions to an esteemed array of clients spanning countless industries and sectors.