Cristina Samaniri

Cristina Samaniri is an experienced professional in marketing communications and social media, currently serving as the Head of Social Impact & DEI at Mendix since November 2017. Cristina has held various roles at Mendix, including Head of Social Impact and Senior International PR Manager. Prior to Mendix, Cristina was the owner of Found|n87, a consultancy in marketing communications and social media, and worked at KPN, where responsibilities encompassed social media management and channel communications. Cristina's career began with a graduate trainee position at General Motors Nederland B.V., contributing to the introduction of the electric Opel Ampera. Education includes a Bachelor of Business Administration in Communications from Rotterdam University of Applied Sciences and executive education in digital marketing strategy and social media from Nyenrode Business University.