Bibhav Behera

Cluster Business Head at Mensa Brands

Bibhav Behera has a diverse work experience spanning over 12 years. Bibhav is currently working at Mensa Brands as the Cluster Business Head since July 2021. Prior to that, they were associated with Wildcraft India, where they held multiple roles. Bibhav served as the Head - Digital and D2C from May 2020 to July 2021, Head - Key Accounts (Ecommerce and Modern Trade) from April 2018 to May 2020, and Head - Ecommerce from March 2017 to March 2018.

Before joining Wildcraft India, Bibhav worked at Snapdeal as a Regional Account Head from March 2015 to March 2017. At Snapdeal, they led the Mobiles & Tablets business for South India and was responsible for driving major business metrics such as regional profitability, GMV, seller ad sales, and marketplace business deconcentration.

Earlier in their career, Bibhav worked at Red Bull as an On Premise Manager from July 2013 to March 2015. Their responsibilities included customer and trade relationship management, branding, activations, and sales for on-premise accounts in Karnataka. Bibhav also focused on business development in new markets.

Prior to that, Bibhav served as an Area Sales Manager - Institutional Sales at United Breweries Ltd. from April 2012 to June 2013. Bibhav was responsible for sales, distribution, visibility, promotion, and trade marketing activities for premium on-premise outlets across star hotels, pubs, clubs, nightclubs, and fine dines in Karnataka. Before this role, they held a similar position in Goa from December 2010 to March 2012. Bibhav began their career at United Breweries Ltd. as a Management Trainee from June 2010 to November 2010.

Bibhav's early work experience includes a summer trainee position at Britannia Industries Limited in 2009.

Overall, Bibhav Behera has demonstrated expertise in various roles related to sales, distribution, marketing, and business development across different industries.

Bibhav Behera has a diverse education history. Bibhav first attended ISPAT English Medium School, where they obtained their ICSE degree in an unspecified year. Bibhav then went on to complete their ISC degree from the same school between 2001 and 2003.

Following that, Bibhav enrolled at the Odisha University of Technology and Research and pursued a Bachelor's degree in Electrical Engineering from 2004 to 2008. After completing their undergraduate studies, they furthered their education at the Xavier Institute of Management in Bhubaneswar from 2008 to 2010. There, they obtained a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing.

In addition to their formal education, Bibhav Behera has also acquired several certifications in the field of digital marketing. Bibhav successfully completed the "Fundamentals of Digital Marketing" course offered by Google, although the specific details such as the month and year of completion are unavailable. Furthermore, Bibhav achieved proficiency in Google Analytics by completing the "Google Analytics for Beginners" course in February 2021 and the "Advanced Google Analytics" course in March 2021, both provided by Google.

Links

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Timeline

  • Cluster Business Head

    July, 2021 - present

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