Erica MacKay

Erica Mackay is an experienced marketing professional and entrepreneur with a diverse career spanning multiple industries. Currently serving as the Owner and Co-Founder of The Marketing Detective Agency since December 2019, Erica provides innovative marketing solutions. Previously, Erica held key roles including Head of Marketing at Camelot, Marketing Manager at Tysers, and Marketing Consultant positions at AIG and Transport Exchange Group. With a strong educational background featuring degrees in Marketing from the University of Cape Town and the University of South Africa, as well as a Certificate in Circular Economy and Sustainability Strategies from Emeritus, Erica combines strategic insights with hands-on experience in direct marketing, brand strategy, and digital communication across various markets.