Samar Helmy

Samar Helmy is a Managing Director in the EMEA region, specializing in positive leadership coaching for executives. With two decades of experience across Europe and the Middle East, Samar became the first Arab woman to hold an executive leadership role in Europe’s logistics sector and has successfully driven growth in the industry. Currently, Samar serves as an Angel Investor at PLAYBOOK and has held leadership positions at notable organizations, including Mentarcise and GRUBER Logistics. Educated in Organizational Leadership at Harvard, Samar is dedicated to empowering women and organizations to lead authentically and sustainably.