Zeynep Ayyildiz is an experienced marketing professional currently serving as the Demand Generation Manager at Mentimeter, where responsibilities include leading cross-functional campaigns and developing data-driven go-to-market strategies for user acquisition. Previous roles include Campaign Manager for Demand Generation at Sandvik Coromant, where Zeynep executed campaigns across Europe, and Regional Brand Manager at BSH Home Appliances Group, focusing on brand positioning. Zeynep's career also includes positions at Turk Telekom, Evyap, Leroy Merlin, and roles at various organizations such as the National Family Justice Center Alliance and the International Federation for Human Rights, contributing to a comprehensive skill set in marketing, brand strategy, and project management. Academic qualifications include a Master of Science in Humanitarian Studies and dual Bachelor's degrees in International Relations and Affairs from reputable institutions.
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