Cynthia de Rooij

Cynthia de Rooij is an experienced professional in the fields of communication and product management, currently serving as a product owner for IT Zorgaanbieders and Salesforce at Menzis since October 2016. Cynthia has a strong background in campaign management, content marketing, social media strategy, and project management, with notable projects involving brand campaigns and online content analysis for Anderzorg. Previous roles include communication advisor at Brunel and freelance web editor, along with copywriting for AfterPay. Cynthia's earlier experience at ING involved managing a knowledge database and providing customer service in the mortgage sector. Educational credentials include a post-master's degree in Data Driven Strategy & Organization from Beeckestijn Business School, a master's degree in Communication and Information Sciences, and a bachelor's degree in Romance Languages and Cultures from the University of Groningen.