Gordon Krass

Gordon joined IntelliGuard® in 2017 as the Chief Executive Officer. He came to IntelliGuard® at a key point in the company’s strategic trajectory, coinciding with the launch of a new product for medication inventory management in the operating room, as well as expansion of the company’s solutions to several adjacent market verticals. As CEO, Gordon works with the company’s Board of Directors and senior leadership team to lead and operationalize overall business strategy and global market expansion goals.

Gordon brings more than 25 years of experience with start-up and Fortune 500 companies in the medical device and telecommunications industries as both an executive and consultant. Just prior to joining IntelliGuard®, he spent 4.5 years as President then Chief Client Officer of NobelBiz, a telecommunications and software company. Prior to joining NobelBiz, Gordon spent over 16 years with IVAC Corporation (Alaris Medical/Carefusion), where he served as Vice President of Marketing and Sales, among other positions. Previously, Gordon spent 7 years as Vice President of Sales and a member of the leadership team at LMA North America, a medical device company that introduced new technology into the anesthesia market. Under Gordon’s leadership, LMA was able to achieve more than 40% market share within 5 years. He was also an executive at Kinetic Surgical, a start-up medical device company that developed new surgical technology, and part of the executive team that negotiated the sale of the company to Cardinal Health, Inc. Gordon earned a Bachelor of Education (B.Ed.) in Communication and Media Studies at Eastern Michigan University.