Larissa Menezes

Larissa Menezes has a diverse work experience in product marketing and communication roles. Larissa currently works at Mercado Bitcoin as a Product Marketing Manager, where they focus on digital assets, tokenization, and crowdfunding. Prior to this, Larissa worked as an Instructor of Product Marketing at Awari and as a Content Writer at Product Marketing Brasil. Larissa also worked at Loft as a Product Marketing Manager, handling home equity and real estate financing strategies. Larissa has experience in the fintech industry, having worked as a Product Marketing Specialist at banQi, where they developed marketing strategies for various financial services. Larissa started their career at Santander Bank, where they served as a Communication, Digital and Product Marketing Analyst, and later as an Events and Sponsorship Analyst. Larissa also had an internship in the Events Area at Santander Bank. Additionally, they have worked in the Communication & Marketing department at LANXESS. Overall, Larissa has demonstrated expertise in product marketing, customer experience, communication, and event management throughout their career.

Larissa Menezes has a diverse education history. Larissa began their education journey in 2013 with an exchange program at the Converse International School of Languages, where they focused on improving their English skills. In 2015, they enrolled at Faculdade Cásper Líbero and completed their undergraduate degree in Public Relations/Image Management in 2018. During their time at Faculdade Cásper Líbero, Larissa received the Prêmio Cásper Líbero 2018 award.

In 2019, Larissa pursued a course in Social Media Strategy and Content Marketing at ESPM Escola Superior de Propaganda e Marketing. Larissa then went on to complete a postgraduate degree in Innovation, Design, and Strategy at the same institution from 2020 to 2021.

Larissa's passion for product management and marketing led their to obtain a certification in Product Management from Cursos PM3 in 2021. Larissa further expanded their skills in this field by completing a Product Manager, Marketing & Growth course at Cursos PM3 from 2021 to 2022.

In addition to their formal education, Larissa has obtained various certifications. Larissa completed a course in Digital Analytics from FIAP in December 2020 and earned the Google Analytics certification from Google in August 2020. In October 2020, they obtained the White Belt certification from Santander Brasil's Academia Santander. In August 2019, Larissa completed the Jornada de Experiência do Cliente (Customer Experience Journey) program offered by Santander Brasil. Larissa also holds certifications in English proficiency, including FCE - First Certification in English from Cambridge Assessment English in January 2020 and a Master in English certification from CNA Idiomas | Oficial in December 2019. Larissa has further expanded their language skills by completing a French course (Niveau B1) at Aliança Francesa de São Paulo in August 2021.

Larissa's commitment to continuous learning is evident through their additional certifications. Larissa has obtained certifications in emerging fields, such as NFT (Non-Fungible Tokens), through the Upper • The ADucation Ecosystem in November 2022 and in Metaverse through the Escola do Metaverso, also in November 2022. Additionally, they completed a financial course offered by Finclass | Grupo Primo, earning their certification in December 2022.