Pâmela Cavalheiro Arantes

Pâmela Cavalheiro Arantes has a diverse work experience across various companies and roles. Pâmela started their career as an Estagiária Comercial at Armazens Gerais Columbia - EADI SUL in 2008, followed by roles as Assistente de Marketing at Administradora Educacional Novo Ateneu - UNICURITIBA from 2009 to 2012. Pâmela then worked as an Assistant to the Assistant of Relações Institucionais at Grupo Excom from 2012 to 2014.

Moving on, Pâmela worked at Brain Inteligência Estratégica as a Pesquisa qualitativa, Analista de inteligência de mercado, and Consultora de inteligência de mercado from 2014 to 2016. During this time, they gained experience in data analysis, market intelligence, and client relationship management.

In 2016, Pâmela joined TACO-AR as Marketing e Social Mídia / Comex, where they implemented Google Analytics, managed website traffic monitoring, and created social media posts.

From 2016 to 2020, Pâmela worked at Mirum Agency as a Business Intelligence Analyst, focusing on web analytics, media analytics, and conversion funnels. Pâmela developed reports and strategic dashboards, conducted performance analysis, and performed A/B testing.

In 2020, Pâmela joined Mind Digital Consultoria as a Web Analytics Consultant, where they developed strategic reports and dashboards, analyzed consumer behavior in digital environments, and implemented tags for data measurement.

Pâmela also worked as a Mídia Analytics Consultant, focusing on monitoring and reporting, dashboard development, and campaign reporting. Pâmela's role expanded to Tagueamento, where they developed tag maps and implemented conversion tracking tags through Google Tag Manager for various tools.

In 2021, Pâmela took on roles as an Especialista em Digital Analytics - Growth at Mercado Bitcoin and 2TM. Pâmela joined Cappuccino Digital as a Coordenadora de Business Intelligence e Web Analytics.

Throughout their career, Pâmela has demonstrated expertise in web analytics, media analytics, tag implementation, social media planning, and market intelligence.

Pâmela Cavalheiro Arantes pursued their education in the field of marketing. Pâmela completed their undergraduate degree in Marketing at UNICURITIBA from 2008 to 2010. Subsequently, they pursued a postgraduate degree in Marketing at FAE Centro Universitário from 2014 to 2015.