Johanna Lazare

Johanna Lazare is a seasoned professional in digital media analysis and planning with extensive experience across various roles in prominent companies. Currently serving as a Senior Digital Media Analyst at Mercado Libre since May 2022, Johanna focuses on developing digital media strategies for branding in Mexico, Colombia, and Peru. Previous experience includes a Digital Director position at Zenith and a Media Coordinator role at iBeauty by Publicis, overseeing media strategies for major brands such as L'Oreal París and Maybelline. Johanna has also contributed as a Senior Media Planner for Biersdorf at Dentsu Aegis Network and across several roles at Zenith, including Media Planner for AB InBev. Academic credentials include a Postgraduate Course in Marketing and a Bachelor’s in Advertising from UADE.