Skyler Yu

Skyler Yu currently serves as the Head of Growth and Marketing for Cross-border at Mercari, Inc., overseeing three teams dedicated to user acquisition, CRM/campaigns, and branding/PR while focusing on data-driven decision-making and collaboration across global markets. Prior experience includes roles as Senior Marketing Manager at ByteDance, where notable campaigns for TikTok and CapCut were developed for Asian markets, and as Global Business Lead for Pairs at Match Group, managing marketing strategies to drive user growth. Skyler also worked as Global Marketing Manager at VELTRA Corporation, launching a new global business focused on inbound tourism, and co-founded Everyday Melbourne, leading marketing initiatives aimed at both domestic and international users. Skyler Yu holds a degree from RMIT University.