Charlotte Masur

Charlotte Masur currently serves as the Managerin Team Customer Relationship Management and Senior Consultant for Customer Experience at Mercedes-Benz Consulting GmbH, focusing on eCommerce, Omnichannel Commerce, and Intelligent Customer Experience since September 2022. In addition, Charlotte is a lecturer in Communication Strategy, Innovation Design, and Customer Experience at Hochschule Pforzheim, where Charlotte manages semester projects in collaboration with notable companies. Previously, Charlotte held various roles at dm-drogerie markt Deutschland, including Fachverantwortliche für Marketing Personalisierung, and was involved in strategic planning and implementation of marketing personalization and automation. Additional experience includes freelance design work, a role in creative strategy and UX at Bosch Engineering GmbH, and educational positions in the arts and design fields. Charlotte holds a Master of Arts in Creative Direction from Pforzheim University and a Bachelor of Arts in Communication Design from Folkwang Hochschule.