Georg Cronauer

Georg Cronauer is a Senior Consultant in Digital Transformation at Mercedes-Benz Consulting GmbH since May 2022, focusing on the evaluation of marketing technologies such as Adobe Experience Cloud and Salesforce Cloud, and the development of IT processes. Prior to this, Georg worked at Audi Business Innovation GmbH from June 2018 to May 2022 as a Performance Marketing & CRM Specialist, and earlier as a Key Account Manager in Marketing, collaborating with teams in Hong Kong, China, and the UK on marketing strategies and media budgets. Previous experience includes roles as a Key Account Manager at Google, where consulting for major retail and telecom clients took place, and several internships in consulting, audit, and marketing, as well as a full-time apprenticeship at Dresdner Bank. Georg holds a Master’s degree in International Business from Hult International Business School, a Bachelor’s degree in Corporate Management and Economics from Zeppelin University, a certificate in Project Management from the University of California, Berkeley, and experience at Sun Yat-sen University.