Bettina Plangger

Head Of Strategic Projects Marketing & Sales Overseas at Mercedes-Benz Group

Bettina Plangger currently serves as the Head of Strategic Projects Marketing & Sales Overseas at Mercedes-Benz AG, a position held since October 2024. Previously, Bettina held the role of Vice President Marketing & Sales Malaysia & SEA II at Mercedes-Benz Malaysia from March 2023 to September 2024 and served as Head of Retail Store Sales at Mercedes-Benz Munich from October 2017 to April 2023, where responsibilities included customer experience and marketing activities. Bettina also led global sales and aftersales efforts for Mercedes-Benz Trucks Fleetboard and has extensive experience in sales, marketing, procurement, and product management across multiple countries. Bettina's education includes an MBA in International Management & Marketing from the University of Munich and Regensburg.

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Mercedes-Benz Group

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Mercedes-Benz Group AG is one of the world's most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Mercedes-Benz continues to invest systematically in the development of efficient powertrains and sets the course for an all-electric future: The brand with the three-pointed star pursues the goal to go all-electric, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts as Mercedes-Benz regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Mercedes-Benz sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable luxury automotive brand (source: Interbrand study, 20 Oct. 2021), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands of Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol MBG). In 2021, the Group had a workforce of around 172,000 and sold 2.3 million vehicles. Group revenues amounted to €168.0 billion and Group EBIT to €29.1 billion.


Headquarters

Stuttgart, Germany

Employees

10,000+

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