Klaus Schneider

Klaus Schneider is an accomplished professional with extensive experience in marketing, sales data, and product management within the automotive industry. Currently serving as the Head of Marketing & Sales Data, Analytics and Insights, and the Head of Digital Marketing at Mercedes-Benz AG since May 2008, Klaus leads initiatives to create desirable digital products on a global scale. Previous roles include Head of Marketing & Customer Experience for the Overseas region and Senior Manager for Marketing & Product Management at Mercedes-Benz Cars, overseeing markets outside of NAFTA and Europe. Prior to joining Mercedes-Benz, Klaus held positions at AUDI AG focused on product planning and strategy for the Audi A1, A3 families, and Q7, as well as internships at Dr. Ing. h.c. F. Porsche AG, BMW Australia, BMW Group, and Daimler AG. Klaus holds a Diplom-Betriebswirt in International Business from Hochschule Furtwangen, along with educational experiences at the University of Missouri-Kansas City and the University of Konstanz.