Nicole Lipschultz

Nicole Lipschultz currently serves as the Senior Manager of Performance Marketing at Mercer Advisors, having started in November 2024. Prior to this role, Nicole worked at Genentech as a Digital Experience Manager for Paid Media from February 2022 to July 2024, where responsibilities included optimizing media service delivery and collaborating with the brand marketing team on integrated strategies. Earlier experience includes positions as a Marketing Media Specialist at Petco, where advertising campaigns significantly enhanced KPI efficiency, and as a Digital Marketing Specialist at TEAM LEWIS, managing digital campaigns and budget allocations. Nicole began a career in digital advertising as a Coordinator at BASK Digital Media, focusing on campaign management and performance analysis. Nicole earned a Bachelor's degree in Business Economics from UC Irvine in July 2016.