Mercer Talent Enterprise
Heba E. has extensive experience in brand management and marketing, currently serving as the Director of Brand Experience at The Talent Enterprise since January 2021. Heba has also been a Marketing Consultant for a confidential company since January 2015 and held the position of Content Lead at Cyberx World until March 2024. Previous roles include Head of Al Aan Premier at Al Aan TV, Senior Marketing Manager at Fox International Channels, where responsibilities included leading trade marketing and developing brand engagement strategies, and Strategic Planner at Fortune Promoseven. Heba's background includes senior marketing and media roles, as well as experience as an angel investor at FittPass. Heba holds a Masters in Strategic Marketing from the University of Wollongong and has earned multiple diplomas in social media and digital marketing from Shaw Academy UK. Additionally, Heba completed a Positive Psychology course at the University of Pennsylvania in 2020 and has a BBA in E-Business from The American University in Dubai.
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Mercer Talent Enterprise
At Mercer Talent Enterprise, we're a global leader in talent assessment, technology, and leadership development, part of Mercer. As the world's first and only company to pioneer the science of Behaviourmetrics®, we offer cutting-edge solutions for talent assessment and capability development. Our expertise provides unparalleled insights into individuals, teams, and organizations, empowering you to make critical talent decisions on your most pivotal people priorities. Through collaboration with governments, employers, and educators, we contribute to thriving communities by applying positive behavioral science alongside the latest advancements in artificial intelligence and machine learning. With a fast-expanding global network of offices and partners, we work with over 350+ clients across Asia Pacific, Middle East and Africa, UK and Europe as well as North America. Lighthouse, our flagship employee assessment technology platform, offers an unmatched range of psychometric tests, virtual assessment solutions, and organizational surveys—all accessible on a single platform. With timely, immersive virtual test experiences, real-time data analytics, and dynamic dashboards, we provide invaluable support to our clients in addressing their most critical career guidance, recruitment, talent identification, leadership development, skilling, and succession planning priorities. We measure aspects such as personality, strengths, motives, values, cognitive ability, and demonstrated behavioral and leadership attributes to ensure comprehensive and effective solutions for our clients.