Marcela Rigg is a senior leader in MarTech and marketing strategy with over 13 years of experience in member engagement and campaign management. They have a strong background in analytics, building and leading teams to develop customer insights that drive effective marketing campaigns. Marcela's previous roles include Marketing Engagement Manager at Bupa Australia & New Zealand and MarTech Lead at Mercer, where they successfully managed complex stakeholder relationships and implemented data-driven marketing strategies. They hold a Bachelor of Business in Marketing & Finance from Universidade Federal do Rio de Janeiro, along with several certifications in digital analytics and marketing.
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