Merch in Town — Merch-as-a-Service for the Electronic Music Scene

We're the brand architect and venture partner behind the merch programs of independent electronic music venues, artists, labels, collectives, and festivals.

The streaming economy broke the artist's P&L. Audiences fragmented into micro-communities. And the most loyal fans — the ones standing in your room at 2 a.m. — still want something physical to take home. That's where we come in.

Merch in Town runs the entire merch operation for our partners: brand strategy, product design, premium print-on-demand sourcing, drop mechanics, e-commerce, on-site POS, and first-party data capture (email + SMS). No upfront fees. No tech costs passed to clients. We build the engine, our partners bring the culture, and we share the upside through a transparent profit split.

What we handle so our partners don't have to:

- Design and catalogue creation
- Full Shopify storefront + venue POS integration
- Drop strategy and fan activation via Laylo (SMS/email)
- Premium streetwear sourcing through vetted POD partners
- Merchant of Record services — tax remittance, payouts, compliance
- Quarterly creative direction and content production standards

If you run a venue, manage an artist, or operate a label and you're tired of leaving merch revenue (and fan data) on the floor — let's talk.

📍 De Montréal avec 💜. Operating wherever the music moves.

Merch in Town

Org chart

Teams

Offices

Merch in Town

Org chart

Teams

Offices

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