In 2008, MSCO was founded with a vision of bridging the gap between Convenience Store Retailers and their Manufacturer partners through unbiased 3rd party merchandising. The common goal for both parties was to grow revenue and profit through an effective merchandising program, which is achieved through national contract negotiation, new item innovation, speed to market and store level merchandising execution.

By partnering with the Retailer and Manufacturer, MSCO was able to provide a solution to mutually benefit both sides. Our core model of Planning, Execution and Accountability streamlines the reset process to be executed quickly, thoroughly and efficiently. By working with all parties, and through strict adherence to national and regional planograms, our programs enhance store level merchandising execution, helping to foster year over year category growth for all companies. Through the diverse partnerships with manufacturers and vendors, MSCO can focus solely on enhancing solutions that propel retailers’ brand in a market that continues to evolve.

Retail

Merchandising Services Company

Michael Buschelmann

Michael Hamilton

Butch West

Jesseca Brooks

The Merchandising Team at Merchandising Services Company (MSCO) is responsible for designing and implementing effective merchandising strategies to boost store-level sales and profitability. This includes national contract negotiation, introduction of new products, ensuring rapid market deployment, and precise adherence to planograms. By coordinating with both retailers and manufacturers, they streamline the reset process, enhance in-store displays, and foster ongoing category growth, ultimately improving the retailer's brand presence in a competitive market.

Merchandising Team

About

Team members