M Zain Merchant (he/him)

Merchant Financial Advisory LLC is a finance, accounting, and consulting firm led by qualified CPAs and ACCA (UK) professionals with extensive big four experience at big four firms public accounting firms. Our teams have worked on engagements with Fortune 500 companies, global financial institutions, non-profits, and SMEs across the United States, the Middle East, and South Asia. Our Services Include: - Accounting & Bookkeeping: Complete monthly bookkeeping, bank and account reconciliations, general ledger cleanup, and preparation of IFRS and US GAAP-compliant financial statements. - Financial Planning & Analysis: Budgeting, forecasting, cash flow management, KPI development, and strategic financial modeling to guide informed business decisions. - Audit Support Services: End-to-end assistance in preparing for financial statement audits, including audit readiness, PBC preparation, internal control documentation, and liaison with auditors. - Regulatory Compliance & Controls: PCAOB, SOX, and SEC compliance support, internal controls implementation, and risk assessments. - Management Consulting: Business process reviews, operational efficiency improvement, performance metrics, and strategic planning. - Reporting & BI Solutions: Creation of dynamic Excel and Power BI dashboards, financial data analysis, consolidation reporting, and management reporting packages. At MFA, we combine big four quality standards with a practical, results-driven approach, delivering clear, accurate, and actionable solutions tailored to each client’s needs, no matter their size or industry.