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Francisca Berlin

Directrice E-commerce Et Achats Maison at MERCI

Francisca Berlin is an accomplished e-commerce professional with extensive experience in online marketing and web project management. Currently serving as Directrice e-commerce at MERCI since November 2020, Francisca previously held the same title at Soeur, focusing on website optimization, sales performance analysis, and site merchandising. Prior experience includes roles at Sarenza, where responsibilities ranged from launching the Swiss website to managing online marketing channels and CRM for various markets. Francisca's career also features freelance work at Prêt à Pousser, involvement in Paris Fashion Week, and various roles in visual merchandising and marketing concept development. Francisca holds an MBA in Fashion Business from the International Fashion Academy and a Bachelor of Arts in International Management from Düsseldorf University of Applied Sciences, complemented by studies at Mahidol University in Thailand.

Location

Paris, France

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MERCI

Merci was created in March 2009, in the heart of the historic Haut-Marais district. The founders, Bernard and Marie-France Cohen, realised that Paris lacked a place which brought together the best in fashion, design, household goods, and friendly eating options. Merci's aim is to bring together, under one roof, products and customers who traditionally have not had the chance to meet : vintage furniture or contemporary creations; emerging new fashion brands or already-recognised collections; impulse buys, affordable for all or much rarer pieces, sometimes in limited editions. Fashionistas come from all over the world, local residents, young or not-so-young, students with their appetites already whetted. Small budgets, or large projects: there's something for everyone at MERCI. Merci calls this approach "The One and The Other" : because we don't want to have to choose between traditional or modern, local or international, simple or costly, mass-produced or individually made, but to bring them all together, and present the best of each world. Merci is a shop which works like a magazine. Over 15 exhibitions/events around a selection, and an original theatrical design in harmony with the year, have transformed the place into a "destination-store". The exhibitions' themes put over the merci point of view on a trend, a change in society, the work of a designer or an irresistible take on a project. OPENING HOURS From Monday to Saturday: 10am - 7pm


Headquarters

Paris, France

Employees

51-200

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