Arslan Ashraf

Arslan Ashraf is a skilled marketing and communications professional currently serving as a Working Student in Global Communications & Strategic Planning at Merck Group, while also developing the Strategic Comms Deck in collaboration with Hochschule Darmstadt and Merck KGaA. With a rich background in SEO and digital marketing as a Working Student at StudySmarter, and a leadership role in marketing for AIESEC in Germany, Arslan has demonstrated expertise in crafting impactful communication strategies and driving brand growth. A co-founder of Data BI, Arslan has also contributed as a Global Brand Ambassador for Thought For Food and held various roles in community building and digital coordination. Currently pursuing a Master's in Expanded Media at Darmstadt University of Applied Sciences, previous academic credentials include a Bachelor of Business Administration in Marketing Communication from Iqra University and participation in a summer school focused on Media Relations.