Anvita Karara is an accomplished professional currently serving as the AVP Leader of the Digital Centre of Excellence & Market Operations at Merck, where leadership is provided to a team of over 100 individuals focused on driving digital transformation and enhancing customer excellence. Previously, Anvita held key roles including Global Head of Digital Customer Experience at Sanofi and Director of Digital and Customer Experience at Boehringer Ingelheim, where significant contributions included winning awards for innovation and leading various digital initiatives. Anvita's career also includes positions as a Life Science Consultant at Cognizant, Clinical Operations in Oncology at Genentech, and Market Research Analyst at Pittsburgh Life Sciences Greenhouse. Anvita's educational background encompasses an MBA from Columbia Business School, an Advanced Marketing Strategy from London Business School, and a Master’s in Biotechnology Management from Carnegie Mellon University, complemented by a Bachelor's in Biotechnology from Vellore Institute of Technology.