Bethany Bowen

Bethany Bowen is an experienced marketing professional currently serving as the Associate Director of Commercial Model Innovation at Merck. They previously held roles at QVC, culminating in the position of Sr. Manager in Campaign Management & Customer Strategy, where they led the implementation of campaign management systems and optimized marketing strategies. Bethany started their career at LRP Publications, overseeing marketing efforts for various campaigns. They hold an MBA in Marketing, an MSIS in Data Analysis, and a BSBA in Information Management & Analysis from Pennsylvania State University and Shippensburg University.