Brendan McLaughlin

Brendan McLaughlin serves as Associate Director for US Oncology Marketing at Merck, where responsibilities include leading campaign development for Keytruda in the Head & Neck sector, shaping marketing strategies, and executing impactful digital and field-facing initiatives. Previously, Brendan led annual profit planning processes for the US Market, identified emerging trends to inform strategic business decisions, and provided consulting support for high-priority initiatives. Brendan's career at Merck began with roles as a Marketing Analyst and Promotions Intern, where analytical skills were applied to enhance sales strategies and support executive leadership decisions. Brendan's academic credentials include an MBA from Lehigh University and an Executive Education Program in Digital Marketing from The Wharton School.