Noelle Hassett

Noelle Hassett serves as the Associate Director, US Media Strategy Business Unit Lead at Merck since January 2020, where expertise in media management encompasses overseeing a $37 million media budget for both HCC and HCP campaigns and developing strategies for significant product launches such as Winrevair. Prior experience includes a role as eCommerce & Analytics Lead at Dorman Products, successfully enhancing digital marketing initiatives and boosting sales figures through strategic Amazon partnerships. Noelle's career at David's Bridal, spanning nearly nine years, featured positions from Director of Digital Marketing to Senior Manager of Digital Content Marketing, achieving significant revenue growth and receiving multiple industry awards for digital marketing excellence. Academic credentials include a Certificate in Marketing Strategy from Cornell Johnson Graduate School of Management and a Bachelor of Arts in Corporate Communications and Fashion Merchandising from Albright College.