Cindy Thompson

SVP & Media Director, MERGE Boston at MERGE

Cindy provides strategic thinking around channel optimization and serves as the “hands on” architect of contact programs across their healthcare business, aligning business and customer acquisition strategies to drive revenue, greater customer loyalty and overall client ROI. She has 20+ years of experience in media planning and buying and possesses a love of figuring out what motivates people, unraveling the business issues and finding creative media solutions. Cindy has previously worked with Ingalls, Leonard/Monahan, Hill Holliday and Boathouse Group and has developed media solutions for clients including Blue Cross Blue Shield Federal Employee Program, Tufts Medical Center, BCBSRI, Spalding Sports Worldwide, John Hancock, Fidelity Investments, CVS/pharmacy and New Balance.

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