Joel Ayotte

Joel Ayotte is a seasoned marketing professional with extensive experience in strategic campaign execution and product management within the financial sector. Since April 2010, Joel has held various roles at Meridian Credit Union, including Senior Manager Marketing Lines of Business and Senior Campaign Strategist, focusing on program execution, measurement, and optimization. As a Business Banking Product Manager, Joel contributed strategic insights for product development and alignment with the corporate plan, while managing marketing programs and vendor relationships. Additional experience includes roles as a Product Specialist for Small Business and Commercial sectors, and a Commercial Services Representative. Prior experience includes serving as an Assistant Manager at Bluenotes. Joel holds an Honours Bachelor of Business Administration in Marketing from Brock University.