Jenny Smith

Jenny Smith has a diverse work experience spanning multiple industries and roles. Jenny currently works at Meridian Energy as a Strategic Communications Manager, where they provide leadership and direction in developing content strategies, managing projects, and driving customer communication strategies. Previously, Jenny worked as a Content Strategist at Meridian Energy, where they conceptualized and oversaw various written communications projects and provided guidance on best practices for written communications. Jenny also has experience as a Lean In Voices Podcast co-host at Lean In New Zealand, a Digital Product Specialist at Smiths City, and a Digital Marketing Manager at MoneyTime. Jenny's earlier roles include Brand Manager and Marketing Executive at Smith&Smith®, Marketing Co-ordinator at Woolworths NZ, Super Yacht Stewardess and Travelling at Multiple Private Yachts, and Marketing Executive & Sales Support at ClearPath Workforce Management, Inc. Jenny also worked as a Global Sales, Operations and Executive Coordinator and Customer Management Agent at The Albany Group, and as a Customer Management Agent at Colt Telecom.

Jenny Smith's education history begins in 2001 when they attended Cape Peninsula University of Technology and earned a degree in Graphic Design with a focus on Advertising and Design in 2003. Jenny then pursued further education in marketing and obtained a Certificate of Marketing from the Marketing Association in 2016, enhancing their skills in that field. In 2017, Jenny enrolled at the Southern Institute of Technology and embarked on a Bachelor of Applied Management degree with a specialization in Business and Marketing, which they completed in 2023. Additionally, they obtained a Mini MBA in Marketing from the Marketing Week program led by Mark Ritson in the same year.

In terms of additional certifications, Jenny has taken various courses. Jenny acquired certifications in Generative AI for Business Leaders, How to Research and Write Using Generative AI Tools, Introduction to Prompt Engineering for Generative AI, Prompt Engineering: How to Talk to the AIs, and Social Media Stories: Creative Strategies and Tips. These certifications were obtained from LinkedIn, with the Generative AI certifications achieved in May 2023 and the Social Media Stories certification obtained in March 2023. Jenny also obtained a certification in Behavioural Science for Brands from the Cannes Lions International Festival of Creativity in February 2023. Lastly, they completed a UX Foundations course with a focus on Content Strategy from LinkedIn in February 2023.