Meridian DSP is a next-generation media operations and programmatic advertising platform built for agencies, advertisers, and modern media teams.

We’re rethinking how media planning, activation, optimization, reporting, and governance work together — combining workflow automation, AI-powered optimization, media quality intelligence, and programmatic infrastructure into one unified platform.

Unlike traditional DSPs focused only on bidding and delivery, Meridian DSP is designed to solve the operational challenges behind modern media buying:
  • Spreadsheet-driven workflows
  • Manual trafficking and duplicate entry
  • Limited supply transparency
  • Fraud and MFA exposure
  • Disconnected reporting and reconciliation
  • Complex agency operations

Meridian DSP combines:
  • Campaign planning workflows
  • Google Sheets synchronization
  • OpenRTB-ready architecture
  • SSP, publisher, and audience quality scoring
  • Fraud detection and governance tools
  • AI copilots and autonomous optimization agents
  • Campaign health scoring
  • Attribution and measurement
  • Finance and reconciliation workflows
  • White-label agency portals
  • Unified reporting infrastructure

Our mission is simple:
Help agencies and advertisers operate smarter, buy cleaner media, reduce operational friction, and improve transparency across the programmatic ecosystem.

Built from over 25 years of real-world advertising and ad operations experience, Meridian DSP is designed by media operators for media operators.

Smarter Media. Better Outcomes.

Meridian Labs

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Meridian Labs

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