Laura Costello

Sr. Director, Product Marketing at MeridianLink

Laura Costello's work experience begins in 2000 as a Manager of Integrated Marketing Services at Protocol Marketing. From 2003 to 2010, they worked at Keating Associates, first as an Account Supervisor and later as the Vice President of Client Relations. At Keating Associates, Laura developed and executed media plans and led a creative team in developing marketing materials for higher education clients.

In 2012, Laura joined BKM Marketing Associates as the Integrated Marketing Director, and later became the Managing Director of Creative Services. In these roles, they managed a creative partner network and developed strategic, multichannel marketing campaigns for clients in the banking and financial services industry. Laura represented creative expertise at new business presentations, directed creative development, and fostered long-term client relationships.

From 2019 to 2021, Laura worked at Saylent as the Director of Marketing. Currently, they hold the position of Product Marketing Director at MeridianLink, starting in December 2021.

Laura Costello earned their Bachelor of Arts degree in Psychology from Clark University, where they attended from 1993 to 1997. In addition to their formal education, they also obtained several certifications from HubSpot, including the HubSpot Certification, Partner Certification, and Inbound Certification, all in 2013.

Links

Timeline

  • Sr. Director, Product Marketing

    April 1, 2024 - present

  • Director Product Marketing

    April, 2023

  • Product Marketing Director

    December, 2021