Merino Group
Gurtej Chopra has a diverse work experience in digital marketing and data-driven marketing initiatives. Gurtej is currently the Head of Digital Marketing at Merino Group since 2022. Prior to that, they worked at Maruti Suzuki India Limited as the Lead for Customer Data Platform and Data Driven Marketing from 2016 to 2023, where they implemented India's first Enterprise level Customer Data Platform. Before that, they served as the Digital Marketing Manager at Larsen & Toubro from 2014 to 2016, leading digital strategies and driving business from digital channels. Gurtej also had an internship at Polaris Industries as a Marketing Intern in 2013. Starting their career, Gurtej worked as a Systems Engineer at Tata Consultancy Services from 2010 to 2012 and as a Summer Intern at Airtel Business in 2009.
Gurtej Chopra completed their education with a Bachelor of Technology degree in Engineering from Guru Nanak Dev University, which they attended from 2005 to 2009. Gurtej later pursued a postgraduate diploma in management from the Indian Institute of Management, Ranchi, specializing in Marketing and Analytics with a minor in Strategy, from 2012 to 2014. Additionally, they obtained certifications in "Agile with Atlassian Jira" from Coursera in February 2022 and "Google AdWords Certified Professional" from Google AdWords Certified in November 2015. Gurtej also received additional certifications in "Advanced Search Engine Optimization" from Bruce Clay India and "Analytics" from Great Lakes Institute of Management, although the specific obtained month and year are not provided.
Merino Group
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Merino is one of the world’s largest manufacturers of decorative laminates and is globally recognized as the leader in the industry of laminates and surfacing solutions. Starting with plywood manufacturing facility in Assam, today Merino has presence in over 80 countries with an annual turnover of over 250 million USD. With over 5000 employees, the group today has a diverse business portfolio that extends from Surfacing Solutions products to Information Technology, Food & Agro products. Merino’s vision is to achieve global competence and competitiveness in every line of business by synergizing western work culture with Indian ethos. It draws inspiration from the words of Swami Vivekananda: "Arise, awake and stop not till the goal is reached.” With 5 state-of-the-art manufacturing facilities, Merino offers a wide range of laminates and surfacing solutions featuring over 10, 000 SKUs in multiple designs, finishes, and sizes. Our all-new Low-Pressure Laminates (LPL) facility with latest German technology has further bolstered our manufacturing capability. Based on the motto Excellence, Economy, and Ethics, Merino has embarked on a digital transformation journey that aims to create a customer-centric organization. It focuses on enabling a robust technology foundation to transform the business and become Digital First. The goal is to build a robust enterprise core for sales digitization, security and protection of intellectual property, data analytics, strong internal & external ecosystem along with easy and intuitive workplace technologies. Merino has made considerable efforts in “Changing Lives” and “Championing Sustainability” through sustainable initiatives for clean energy, water conservation, waste management, afforestation, and carbon footprint reduction. At every step we ensure that we are market-driven, knowledge-based, system sustained, IT enabled, and ethics anchored - resulting in the creation of universal weal for all stakeholders.