Kelly Wilbur

Kelly Wilbur is an experienced professional in product development and innovation, currently serving as the Director of Product Development & Innovation at MERIT since October 2023. Prior to this role, Kelly held various positions at Billie from January 2021 to October 2023, including Director of Product Marketing & Innovation and Senior Manager of Product Marketing & Innovation. Kelly's expertise includes a role as Senior Product Development Manager at Dr. Dennis Gross Skincare and multiple positions at Glossier, Inc., covering product innovation and marketing in color categories. Earlier in the career, Kelly worked as a Complexion & Skincare Product Marketing & Development Coordinator at NARS Cosmetics and completed a DMI Global Marketing Internship at L'Oréal. Kelly holds a Bachelor of Arts in Film/Cinema/Video Studies and Media Communications from Muhlenberg College, earned in 2014.