Mutya Briones

Director of CRM & Data Analytics at MERIT Beauty

Mutya Briones has a wealth of work experience, beginning with a role as a VIP & Public Relations Intern at Burberry in 2011. Mutya then worked as a Fashion Writing Intern at ModCloth in 2012, followed by a Corporate Image & Events Assistant and Entertainment Public Relations Intern at DOLCE&GABBANA S.r.l in 2013. In 2014, they became a Copywriter at The RealReal, and in 2016 they held the position of Associate Email Marketing Manager at L’OCCITANE Group. From 2017 to 2019, they worked at CHANEL as an Email & Digital Communication Specialist and Performance Marketing Associate. In 2019, they became an Email Marketing Manager at Condé Nast, and in 2020 they were an Email & CRM Manager at Tarte Cosmetics. Most recently, in 2021, they were a Director of CRM & Lifecycle Marketing at PROVEN Skincare, and they are currently a Director of Retention Marketing at MERIT.

Mutya Briones attended the University of California, Los Angeles from 2008 to 2012, where they earned a Bachelor of Arts (B.A.) in English Language and Literature, General. Mutya also attended the University of California, Berkeley for their Summer Sessions Program in 2007. Additionally, they obtained certifications in Data Analytics from General Assembly in July 2018, Advanced Google Analytics from Google in November 2021, and Google Analytics for Beginners from Google in March 2019.

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