Luis Gonzalez Herrero currently serves as the CEO and member of the Board of Directors at MERKAL CALZADOS since April 2020. Prior to this role, Luis held various executive consulting positions, including CEO Advisory for El Palacio de Hierro in Mexico and Salsa Jeans in Portugal. Luis's extensive experience at GRUPO CORTEFIEL (TENDAM) spans from April 2005 to February 2018, where significant contributions included serving as General Manager for Springfield and Fifty Factory, and project leadership for transforming Grupo Cortefiel's Outlet chain into a low-cost commercial brand. Luis also has a background in management roles at C&A and Alcampo S.A. Luis Gonzalez Herrero earned an MBA from Universidad Politécnica de Madrid between 1989 and 1990.
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