Allison Olson

Allison Olson is a seasoned analytics professional with extensive experience in driving data-driven insights and strategic initiatives across various industries. Currently serving as SVP of Analytics Solutions at Merkle since 2025, Olson previously held the position of SVP, Media Analytics at Amsive, where significant achievements included leading a 31-member team that serviced over 70 clients, producing numerous dashboards and innovative models that generated substantial incremental revenue. Prior roles include Vice President of Marketing Analytics at Rain the Growth Agency, where a successful analytics department was built to support high media spend clients, and Director of Modeling and Analytics at Access to Insight, LLC, recognized for exceeding revenue goals in the startup phase. With a strong background in data governance, predictive modeling, and digital transformation, Olson's career reflects a consistent track record of enhancing analytics capabilities and operational efficiencies. Olson holds a Master’s degree in Marketing Analysis from DePaul University and a Bachelor’s degree from Missouri State University.