Liam M. is a strategic analytics leader with over 15 years of experience in digital analytics, data strategy, and performance optimization. Currently heading the analytics department at Dentsu Merkle, Liam drives operational excellence and champions innovation in digital marketing. Previously, Liam held pivotal roles at Merkle, dentsu international, and Kin + Carta, where they developed advanced measurement strategies and effectively leveraged data to enhance client engagement. Liam holds a First Class Honours degree in Business Information Technology from The University of Salford.
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