Min Chen is an experienced digital media professional with a robust background in campaign management, data analytics, and team leadership. Currently serving as a Digital Media Manager at Merkle since October 2014, Min Chen oversees a media analytics team, facilitating development and training to maximize team performance. Previous roles include Campaign Manager at Smart TV Ltd, where responsibilities encompassed campaign planning, budget control, and media buying, alongside data analysis to optimize customer engagement. Min Chen's earlier experience includes positions at Phorm, Velti, Google, and Publicis, focusing on ad content specialization, research analysis, and integrated marketing communications. Min Chen holds an MSc in Strategic Marketing from Cranfield School of Management and a BSc in Marketing from Guangzhou University.
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