Tui Six

Tui Six leads Merkle Netherlands as Managing Director, bringing over 16 years of experience in digital, e-commerce, marketing and strategy. Since joining in 2024, she has focused on helping clients build stronger and more meaningful connections with their customers, driving loyalty and long-term growth through simpler and more relevant digital experiences.

Her career began in 2008 and spans both agency and client environments, including leadership roles at Dept, Technische Unie, Knab and Accenture Song. This combination of strategic and operational expertise gives her a unique perspective on how to connect creativity, technology and human insight to deliver lasting business impact.

At Merkle, Tui’s mission is to create sustainable value by uniting teams around shared goals and ensuring that every digital interaction serves both brand purpose and customer need. She is passionate about building organisations that are innovative, empathetic and future-ready, where people, technology and creativity come together to power the experience economy.